PENGKAJIAN PERILAKU BIAS PADA INVESTOR TERHADAP KEPUTUSAN INVESTASI
DOI:
https://doi.org/10.55681/economina.v2i1.275Keywords:
Anchoring, Disposition Effect, Herding Behaviour, Investor, OverconfidenceAbstract
Keputusan dalam melakukan investasi dapat dipengaruhi oleh perilaku bias pada investor. Sehingga dalam penelitian menjelaskan penyebab pengaruh terjadinya bias yang dipengaruhi oleh empat faktor yaitu overconfidence, herding behaviour, anchoring, disposition effect. Penelitian ini menggunakan metode kualitatif dengan melakukan metode wawancara kepada 5 responden, financial literacy, serta sumber penelitian lainnya. Hasil penelitian pada empat faktor tersebut menjelaskan pengetahuan atau pengalaman yang pernah dilakukan oleh para investor dalam melakukan keputusan berinvestasi. Bentuk overconfidence yang menilai semua bentuk memiliki nilai resiko yang rendah, herding behaviour dengan bentuk keputusan yang tidak irasional, anchoring dengan perilaku mengandalkan pada satu informasi, disposition effect yang menjadikan investor menghindari terjadinya kerugian dan memaksimalkan keuntungan.
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