THE ROLE OF SOCIAL MEDIA AND CRISIS AWARENESS ON THE BUSINESS CONTINUITY MANAGEMENT AND SUSTAINABILITY

Daniel Kurniawan; Damelina B. Tambunan

doi:10.55681/economina.v2i6.618

Authors

Daniel Kurniawan Universitas Ciputra
Damelina B. Tambunan Universitas Ciputra

DOI:

https://doi.org/10.55681/economina.v2i6.618

Keywords:

Business Continuity Management, Crisis Awareness, Kinerja Berkelanjutan, Penggunaan Media Sosial

Abstract

With the impact of pandemic still lingering in people’s minds because it greatly affects every area in the society, crisis awareness become very important for academics and business practitioners during crisis. Crisis awareness relates to social media because social media gives people more access to information and contains a lot of negative news that are proven to be more engage and motivating people to act in times of crisis (before, during, and after). Some form of action during crisis is implementing strategic movement or system that helps companies in times of crisis. One of strategic movement during crisis is Business Continuity Management (BCM). This study tries to examine the impact of social media and crisis awareness on implementation of BCM. Not only that, this study also examines BCM impact on companies’ sustainable performance since sustainability is the main purpose of companies to achieve. This study constructs questionnaires that are distributed online to 101 respondents. By using quantitative approach, this study tests four hypotheses relating to variables (The Frequency of Social Media Usage, Crisis Awareness Level, The Implementation of BCM, and Sustainable Performance).This study shows that Social Media Usage impacts Crisis Awareness level of employees significantly and positively, Crisis Awareness impact the BCM Implementation significantly that also significantly impact Sustainable Performance. However, this study shows that Social Media does not give significant impact on BCM implementation. The discussion and limitation as well as suggestions for future studies are also presented in this study.

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